- improve customers’ experience.
- save cost.
- faster the work time.
2. How are the automakers benefiting from software -enhanced cars?how are customers benefiting?
- easier the customer to navigate the road and car with additional software.
- solve the traffic problem, parking.
- communicate each other it anything happen on the road.
- all smart phone user can connect and analyze data on car application.
3. What value chain activities are involved in enhancing cars with software?
- Control panel with touch screen .
- for development of company and cars, Ford develop software that synchronize with both pattern of product.
- it navigate well all item in a car, such as temperature, speed ,clock ,music and phone.-upgrade software easily at Ford website.
4. How much of a competitive advantage is software providing for automakers? Explain your answer.
Ford has hired human machine interface engineers :
- analyze their customers feedback.
- when Ford has this effort, it will easier the process of making decision based on result.
- Ford also asked dealer to implement time to gain more technology knowledge.
- it also has develop the manufacturing of it products such as it can protect it own product with sensor and other useful application.
- the reason why automakers have many benefit than other product is because they develop themselves with variety progress and it far away develop with other products. It also make them perfect with their competitor.
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