1. Analyze Burton using the value chain and competitive forces models.
-the value chain is inventory , supply chain, purchasing and customer service.
-it takes feedback from its customers very seriously and will quickly to meet their needs .
-strengthen the foundation It goals.
2. Why the business processes described in this case such an important source of competitive advantage for Burton.?
-because by that , Burton made innovation in processes. They keep their system simple, standard and supportable. The company can gained proficiency with SAP enterprise software. Burton can speed up the process. Burton’s production line able to make modification quickly and dynamic.
3. Explain exactly how these process improvements enhance Burton’s operational performance and decision making.
-Burton put some improvements in that system by keep it simple, standard and supportable. Burton made decision not to buy new software but rather explore the software. That it had not yet used. Burton and SAP worked together to improve communication between warehouse and supply chain efficiency.
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