1. Analyze sound buzz and its business strategy using the competitive models . What strategies did it develop for dealing with competitive forces?
Sound buzz using Porter’s competitive forces model
(a) New market entrant-licensing deals.
-launch of an online music store.
Strategies :
-lyscasasia
-licensing agreements with record labels.
-B2B model.
(b) Substitute products.
-music files provided illegally.
-freely shared files.-digital music for a monthly fee.
-CDs and TV and radio.
Strategies :
-big data base/ media base.
-partnership with mp3 player manufacturers.
(c) Customers
-individuals.
-mp3 player manufacturers.
-music portals.
Strategies :
-B2C model.
-diversification.
-partnership with trivnet and isps.
-partnership with mp3 player manufacturers.
(d) Suppliers.
-record companies.
-independent labels.
-unsigned artist.
Strategies :
-partnership with recording companies.
-digital rights management technology.
-artist
-upload interface.
(e) Competitors.
-nokia music store.
-Sony Ericson music store.
-companies with a monthly fee.
-possible: iTunes and Amazon.com
Strategies :
-partnership.
-big database.
Main strategies.
(a) Products differentiation
-B2B and B2C models.
-wireless and areas.
(b) Focus on market niches.
-Asia-pacific region.
-Lycos Asia promotion.
(c) Customer and supplier intimacy.
-web-sites.
-multiple-billing channels.
-partnerships.
2. What are the critical elements for and online music service? Using the value of chain model, analyze soundbuzz’s business producer?
-administration and management.
(a) online and mobile music company.
-technology.
(a) source from local and independent record label and content is secured using digital right management technologies consisting of web-server, license server, database server and media server-procurement
(a) internet and finance industries.
3. Why did Motorola acquire soundbuzz? What synergies will be created through this partnership?
(a) Through its motomusic service, Motorola has more than 2 year experience delivery mobile music to customers with its carrier customers in China, Hong Kong, and Taiwan. The acquisition of soundbuzz allows Motorola to expand motomusic beyond China into India, southeast Asia, Australia and New Zealand.
(b) With well over 90% of all digital music contain in Asia sold via mobile channel, Motorola strength in music delivery will help it carrier customer access growth opportunities.
(c) The synergies will be created between Motorola and Soundbuzz is future financial and operating result, benefit and synergies of transaction, future opportunities for the combine company and product will be effect include:
- The parties “ ability to consumed the transaction .
- The conditions to completion of the transaction may not be satisfied, or approvals required for the transaction may not be obtain on the term expected or on the anticipated schedule.
- The parties ability to meet expectation regarding the timing , completion and accounting and tax treatments and transaction.
- Revenues following the transaction maybe lower than expected.
- The retention of certain key employee at soundbuzz.
4. Explore the soundbuzz website, briefly describe its product, Technology platform, payment method, and revenue model.
(a) Product.
-providing downloadable music and video retailer of selling the music accessories online such as mp3 player, SoundBlaster, speaker, headphone and web cameras.
(b) Technology method.
-online purchase through individual account via credit card such as visa and MasterCard.
(c) Technology platform.
-digital music store, portable device integration ,Pac net and Sing Net .
(d) Revenue model.
-revenue from partnership , sponsorship of various winds in Asia and licensing digital media.
5. Do you think soundbuzz is successful ? what are the thing it can do to improve it business model? What can it learn from iTunes ?
-yes, soundbuzz should do synergies core-competencies and network based strategies to improve its business model. It can learn from iTunes that software is parallel with its own device like iPhone and iPods.-from this, iTunes had a unique application store only for those device.-also the iphone , ipad, ipod users have to download music through iTunes only , so this let iTunes had his own market and also because of the special configuration of the device.
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